Regarding the Freehold article that just dropped, there were some key points that I previously did not understand. I suspect others may have also not understood these points.
1. On completing the Lord's Quest, you receive your Freehold Deed.
2. A limited number of Freehold Deeds are available.
3. You need a Freehold Deed to bid on an Estate.
This would seem to imply that a limited number of people can do the Lord's Quest. I did not previously understand this key point. So you're not bidding against everyone for freeholds, but rather, only against other players who completed the Lord's Quest, which is limited.
I think the key then becomes, how is access to the Lord's Quest managed? Perhaps it is First Come, First Served (FCFS), or some other system? This may alleviate a lot of concerns that guilds or RMT will dominate freeholds. You don't need to outbid the big bad guild that can win every FH auction, or the RMTs that have unlimited gold. You just need to outbid the other players who have completed the quest, and access to the quest may be managed in such a way as to throttle the guilds and RMTs. We just don't know at this point.
Also, if you are only bidding against other players who have completed the Lord's Quest, and the number of Freehold Deeds is limited equally to the number of available freeholds (A KEY POINT), then every bidder will be getting a freehold. So you're not bidding against other bidders with the possibility of losing a chance at a freehold altogether, but rather, YOU ARE MERELY BIDDING FOR THE BEST LOCATION!
Maybe I'm a noob and totally missed this before, but for me, this is new info. I think it totally addresses the majority of concerns raised by the community.
Here's the article:
https://ashesofcreation.com/news/2023-07-14-exploring-the-boundless-opportunities-of-freeholds