Hi here,
Apart from the severe lack of content, the difficulty in understanding how to play the game, and the huge empty areas with just a few trees and rocks, there is currently a major problem that will kill this game in no time. I currently have 12 hours of gameplay, but to be honest, I spent a maximum of 2-3 hours actually playing the game. The rest of the time was spent riding a horse all over the continent looking for something to do, having to complete a random quest that gives 3% experience... I've reached a point where, when I see that I have to ride to another location, I prefer to log out of the game because I'm already exhausted just thinking about the travel time.
It's 2025, and competition is still being destroyed by WoW, but competitors are already offering an immersive experience, content, fluidity, a clear HUD, and generally dynamic and interesting gameplay. This is not yet the case with AoC, so don't make the mistake of providing this kind of experience to your horse riders.
No one is willing to spend 70-80% of their playing time riding a horse anymore. Frankly, it's impossible to make that mistake :')