Ashes' biggest selling point is its node system.
MMO's thrive on community interaction.
There's huge opportunity to combine these for a truly novel economy unique to Ashes, and the way it ties in to Node Governments.
Not sure if there's been much discussion about this already? (is it too early to talk about this?)
What makes you feel like part of the community where you live? (irl or not)
Local Sports?
Local Tavern?
Local Festivals?
...?