Article on Social architecture.
http://www.nickyee.com/daedalus/archives/001625.php?page=1
"Game pacing has increased dramatically. In EQ, it took significantly longer to kill mobs and there was also much more downtime between combat. As some respondents pointed out, the availability of downtime increased social interaction among players."
"More importantly, game mechanics don't only change how we play the game, but they also change how we interact with other players and what cultural norms emerge. In EQ, it was perfectly normal to stop and say hi to a stranger running by and ask for help, for a buff, or for directions. In WoW, you oftentimes can't ask for help without being told to look it up on Thottbot.
Whilst reading through the DPS megathread I remembered this old thing I read years ago, and thought id pop a link up for some light reading.