Ashes needs a Looking For Group system. I'm sure the devs are aware of this by now and i can't be the first to make this suggestion but i would recommend looking at a system similar to what FFXI had (not FF Fourteen -
Eleven!)
FFXI is an MMORPG that pre-dated Vanilla WoW by 2-3 years. In FFXI players had the ability to flag as Looking For Group. When a player flagged as Looking For Group it put a status icon next to your on-screen name. The status icon was a green exclamation mark which turned red when you were afk (i think). Here's an image various status icons that existed in the game (
https://weyr.us/raven/icons/priority.gif).
Having an in-game visual icon that shows a player is LFG would be extremely useful in Ashes in my opinion. That way if you're solo you can go hang out around a levelling hotspot (like Oak Keep), flag LFG, and parties there can see the icon and invite you instead of having to spam in /global or /say or whispering them for an invite.
In addition to the visual icon, when you flagged LFG in FFXI it made it so players could search for you. FFXI had an extensive chat command system which allowed you to query the server population for various returns. For example you could sea how many players were online by typing /search all (or
/sea all for short). You could then refine your search using various keywords. For instance if you wanted to see how many Warriors were online you would type /search all warrior (or
/sea all war for short). You could then further refine your search by including level requirements in the query. For example if you wanted to search for warriors between level 30-35 you would type
/sea all war 30-35. And then if you wanted to further refine your search to just look for warriors in that level range that were actively looking for a party and flagged LFG you would type
/sea all war 30-35 inv. FWIW most players didn't specifically search for just for LFG players because those players would show up in the list of all available players with an icon next to their name anyway and the player population wasn't so large that you needed to define it. Plus alot of players that weren't flagged as LFG would join your group regardless if you asked them.
This system made it very convenient and easy to find specific players in the appropriate level range and role that you needed for your party so that you could message them and see if they wanted to join. But the system went deeper than that. Players could actually attach a message to their names that players searching for them could see. This was convenient if for instance you were LFG in a specific zone, or for a quest, or mission - you would put that information in your LFG message. Or maybe you're only interested in a specific party composition, again you put that in your LFG message so you aren't bothered by random players. And of course you could invite players using chat commands as well such as /invite player name. You could do many things with chat commands and i highly recommend the Ashes Devs look into what was possible in FFXI.
Also, if you didn't want to be bothered with party invites you could type /anonymous or /anon, for short, to hide your name/level/class from being searchable.
Anyway, based on my experience yesterday of trying to find a party i highly recommend Ashes Devs implement a similar system. Such a system would make it much more convenient to organize groups, find parties, find players, complete quests, etc than shouting in /global chat. Global chat is way too chaotic as is and shouldn't be used for LFG activities. If anything there should be a LFG chat channel in addition to a system like the one described above.