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Have you considered putting a Bounty System into the game. Basically you can put up an Award via player currency, for anyone to take this quest and hunt said player. Anyone partied with this person can share in the quest to attack said person that the Bounty was placed on. This makes for some interesting unexpected butt kicking. Its a great PvP feature. Anyone in the party with said person being hunted can defend the person being hunted. It can even be incorporated as a specific class.